Your Trusted Chinese Partner in The Middle East
Working With the Best Clients and Partners
About Sunrise
For over 12 years, Sunrise International Trading Company Limited has been a trusted cornerstone in the international trade and logistics sector, We are headquartered in Guangzhou, China, with a strategic office in Hong Kong. Our mission is to build a robust bridge connecting Chinese manufacturers with the global market. We provide integrated, end-to-end supply chain solutions to ensure a seamless journey for your products from the factory floor to your destination.
Vision
Our vision is to become the leading China-based trade and logistics partner for businesses across the Middle East and North Africa — recognized for our relationships, project capabilities, and commitment to client success. We aspire to evolve from a supplier into a true strategic partner.
Mision
Our mission is to be the most trusted bridge between Chinese manufacturers and the global market — delivering integrated supply chain solutions from product sourcing and quality assurance to logistics and customs clearance, grounded in integrity, expertise, and deep market understanding.
CEO Statement
I'm Sunny Lai, General Manager of Sunrise International Trading Company Limited. With over 12 years in international trade and global supply chain management, I build bridges between China's manufacturing industry and clients worldwide — with a focus on the Middle East North Africa. From KAUST merchandise to Riyadh Season Boulevard, my commitment is turning every client's vision into reality.
What We Handle End To End
From the factory floor in Guangzhou to your destination
Sourcing & Procurement
Finding the right manufacturer, at the right price, with the right standards
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Product sourcing & supplier vetting
Across all major manufacturing hubs in China
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Purchasing & order management
We negotiate, place, and track orders on your behalf
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Quality control & inspection
On-site checks at production and pre-shipment stages
Logistics & Compliance
Every shipping and paperwork complexity, handled.
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Air & sea cargo coordination
Flexible routing based on timeline and budget
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Container loading & supervision
We oversee packing and loading at origin
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Customs declaration & clearance
Full import/export documentation and compliance
On-the-Ground Support
The human layer that makes complex projects work.
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Professional interpretation
Arabic, English & Chinese — factory visits, negotiations
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Entertainment project management
End-to-end delivery for fountains, landscape, vehicles
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Technology & equipment deployment
Installation support for specialist tech and AV systems
Explore Our Work
We operate across two very different worlds.
LOGISTICS
From China To The World,
We Handle The Journey
We move goods from any major Chinese port to your destination. By sea, air, or a combination of both. 12 years of shipping partnerships, six origin ports, global route coverage.
12+
Years of expertise
6
Hub ports
FCL + LCL
Container options
Ocean freight
FCL and LCL via 6 major ports. 6 global routes covered.
Air freight
Express delivery via Guangzhou and Shenzhen airports.
Multimodal
transport
Sea, rail, and land combined for door-to-door delivery.
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Customs
and storage
Clearance, insurance, and warehousing at Shenzhen ports.
Departing from
Guangzhou
Shenzhen
Shanghai
Ningbo
Xiamen
Qingdao
End-to-end sourcing from China
Quality control on the ground
12 years of delivery
Technical Support
Professional technical support for large-scale projects, entertainment systems, and specialized installations across the Middle East.
Follow Us On Social Media
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